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BALLANTINE'S

THE PRESTIGE RANGE 2020

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STRATEGY - PACKAGING DESIGN - artwork

Ballantine’s Prestige Collection redesign truly strengthens the brands luxury perception in key Asian markets. The restage includes a newly design structure for their iconic bottle and secondary packaging.

The packaging delivers a more consistent visual identity whilst still achieving enhanced differentiation for each aged product. Great attention to detail and careful selection of contemporary materials achieved enhanced tactile layering and balanced with the heritage craft cues of the brand.

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