Havana club

CUBAN SPICE

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PACKAGING DESIGN - artwork

Havana Club Cuban Spiced, the first Spiced product from Havana Club. This unique expression combines 100% premium Cuban rum with exotic flavours and warming spices to create balanced flavours of sweet vanilla and aromatic spices with hints of ripe guava, toasted coconut and fresh pineapple.

The product concept is intended to attract Millennial and Gen-Z consumers to the rum category by allowing them to explore new and accessible flavours without compromising on quality. The vibrant and gender-neutral bottle design celebrates the tropical side of Cuba, taking inspiration from the rainforest foliage, utilising an abstracted camouflage pattern to create strong standout and cut through a category which is dominated by nautical-inspired designs.