MIDleton very rare
VINTAGE 2017
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STRATEGY - PACKAGING DESIGN - artwork - structural design
A limited number of bottles of Midleton Very Rare have been released every year since 1984, Master Distiller Brian Nation personally selects a small number of casks to produce the no-age statement Irish whiskey. A unique set of luxury codes were created for the brand, derived from its rich history as well as Irish craft and literature.
Photographer: Scott Kimble
