IRISH DISTILLERS
REDBREAST IRISH WHISKEY
STRATEGY - BRAND IDENTITY - PACKAGING DESIGN - artwork
Despite being the largest selling and most decorated single pot still Irish whiskey in the world, Redbreast has always been a quiet brand—a secret kept by those in the know, however it’s now time to make some noise as the family takes flight with new branding and packaging. Each bottle label features a beautifully detailed and unique illustration of the namesake robin, hand drawn by Irish Illustrator Denise Nestor.
