PERNOD RICARD

THE CHUAN

PACKAGING DESIGN - artwork - STRUCTURAL DESIGN

The Chuan Pure Malt Whisky is the first-ever product of The Chuan, and leads the way in a new category creating a prestige malt whisky made in China.

The brand new packaging draws inspiration from the timeless architecture of the new distillery, most notably the circular tasting pavilion at the centre of the distillery. The distinctive brick pattern of the building is captured in a bespoke bottle with unique glass detailing and the 360 degree experience of the tasting pavilion is also encapsulated in the label that wraps around the bottle.