TIMISOREANA

TIMISOREANA

BRAND IDENTITY - BRAND STRATEGY - PACKAGING DESIGN

Leading Romanian beer brand Timisoreana has been carefully crafted to present the brand’s proud heritage in a refined, contemporary way. The iconic Timisoreana shield and barrel have been unified to create one single icon, which also includes the T symbol. The new logo also includes the ‘Din 1718’ message to retain the brand’s history.

As a proud symbol of Romania, a dynamic and contemporary flag has been introduced to Timisoreana in the iconic national colours. This is accompanied by a pattern embeds the Romanian heritage, in a modern, graphic that is original for the brand. The pattern comprises of many elements that symbolise Timisoreana including the iconic T, the barrel and the mug.