CAMPO VIEJO WINES
CAMPO VIEJO
STRATEGY - BRAND IDENTITY - PACKAGING DESIGN - artwork
A refreshed visual identity for the world's best-selling Rioja D.O.Ca wine brand, adopting a more modern and contemporary approach whilst preserving its heritage and timeless image.
Changes across the entire range of red, white, rosé and cava varieties, to reflect the more expressive and colourful nature of the Spanish way of life.
