MARTELL

VS SINGLE
DISTILLERY

-

STRATEGY - PACKAGING DESIGN - artwork

Martell VS Single Distillery, a cognac from a single distillation source. The iconic shape of the traditional ‘montre’ cognac bottle is the inspiration for the new bottle shape. Revived for the Martell VS Single Distillery Spirit, it is simple but elegant, which provides a point of difference versus the traditional VS category bottle shape. The enlarge swift dramatises the brands iconography and modern craft cues create a label of authenticity and modernity.

 
Other Martell Projects
Martell VS Single Distillery
Martell Corden Bleu
Martell 300 Year Anniversary