GLENLIVET
THE GLENLIVET ALPHA
STRATEGY - BRAND IDENTITY - PACKAGING DESIGN - artwork
A highly exclusive and hidden treasure from The Glenlivet Distillery. This mysterious and rare single malt involved only 3,350 bottles released with no disclosure of tasting notes, cask information or age statement.
Supported by an innovative online campaign, consumers were encouraged to take up the challenge to explore and unlock their appreciation of flavour and develop a deeper appreciation and understanding of the brand.
