CHIVAS REGAL

CHIVAS 12

BRAND IDENTITY - PACKAGING DESIGN - artwork

The new-look Chivas 12, capturing the attention of a new successful, status driven and style-conscious generation of Scotch Whisky drinkers.

An extensive redesign of the packaging graphics delivering a striking new look that blends boldness and modernity, while still flexing the luxury and distinguished heritage long associated with Chivas.