CHIVAS REGAL
CHIVAS 18
BRAND IDENTITY - PACKAGING DESIGN - artwork - STRUCTURAL DESIGN
A sleek new look for award-winning Chivas Regal 18 featuring a taller, prouder silhouette with rounded shoulders, and a jewel-like, layered, and multi-faceted label.
Featuring a 25% glass weight reduction on the 70cl bottle, the elevated, redesigned bottle reaffirms not only Chivas Regal’s dedication to luxury, but also its wider commitment to reducing its environmental impact.