MIDleton very rare
SILENT DISTILLERY
STRATEGY - PACKAGING DESIGN - artwork - structural design
A gentle awaking for the Midleton Very Rare Silent Distillery Collection, the Oldest and Rarest Whisky Collection, passed down through three generations of master distillers. This is the first of a six-part release, with whiskeys ranging from 45-50 Years Old.
Nude designed a bespoke crystal decanter based on the elegant Midleton Very Rare bottle. Rooted in Irish heritage, each decanter has been mouth blown and hand cut by the craftsmen at The House of Waterford. The bespoke American Walnut cabinet was handmade by John Galvin, a master craftsman and award-winning woodworker who was born just a few miles from old Midleton Distillery.
Each cabinet contains a handmade coaster made from antique oak, reclaimed from 200 year old whiskey vats held at the Old Midleton Distillery.
OUR CLIENT SAYS...
The launch of Midleton Very Rare Silent Distillery Collection represents a new Chapter in the history of not only Midleton Very rare but indeed Irish Whiskey itself, as we launch Ireland’s Oldest ever Whiskey Collection. It is also a landmark moment in placing Irish whiskey, in general and Midleton Very Rare in particular, in the very top echelons of global luxury spirits. With so much experience in prestige pack design, it seemed only fitting that Nude would be our partner packaging agency on this product’.
Laura Hanratty - Global Head of Prestige and Speciality Brands
